A well-designed flyer can provide a great marketing tool. “Imaginative and compelling design, combined with efficient, targeted distribution, can make Flyers a cheap but effective element of a marketing campaign.” Said a designer at BPOVIA Graphic Design Service team.  Despite the emergence of e-mailers, mobile phones and other new media forms of communication, flyer design remains a useful skill. Here BPOVIA provides a few tips aimed at designers who are new to creating Flyers:

1.Decide on Your Creative Concept
The creative concept is the main theme that will flow throughout your publicity campaign. So, BPOVIA suggest you that it must balance the need to catch the attention of viewers with that of promotion/selling your product/idea.

2.Make It Eye Catching

We are bombarded with advertising everyday—so you need to ensure that your design leaves an impression.
First, you should analyze competitors’ efforts, and identify what stick out and makes you focus on that particular design.
Secondly, if you are promoting a recognizable product/service, then a prominent photo of the topic is a good way to start.
Thirdly, BPOVIA always advocate simplicity. It is better to choose simple designs for your flyer, as complex illustrations can make your flyer design look too busy.

3. Emphasize the Selling Points of Your Product

BPOVIA suggests you identify what sets your product/service apart, often called Unique Selling Points.

• A well know brand that will sell itself?

• Separate the features from benefits and focus on the latter

• Offers something new/original?

4. Wording is Key

We usually unwarily put too much information on a flyer. But people typically have very short attention spans, thus a word heavy flyer may put people off reading it. You may ask:” what should I do?” Don’t worry! BPOVIA Graphic Design Service team will help you! Try to express selling points concisely

• Use imaginative, exciting, punchy, catchy language

• Phrase your message using “you” opposed to I or we. People want know what the flyer is offering THEM

• Create a “call to action” – persuasive words that hook the interest of readers. These can be as simple as “Order It Now” or “Call Today”, or alternatively a provocative headline/question may also be successful

5. Create a Professional Impression
Font Choice

• Try limit the number of font types used to 2

• Use easily readable font-types for critical information (telephone numbers / web address / etc)

• Limit the number of logo’s displayed

• Avoid using all capitals, as these can be difficult to read

Layout
Give consideration to the printing process – e.g. leave bleed space (don’t place text or vital information too close to the edges of the design as these may be omitted during the printing process)

Paper Choice

• Choose your stock carefully – paper weight/density / paper size / after-effects such as gloss laminate

• Heavier weight, finished/coated paper can help to achieve more “up scale” aesthetics

Have you learned something about flyers design? If you still have any questions, please feel free to tell BPOVIA! We always by your side!