As a pioneer in graphic design industry, BPOVIA has many useful tips on logo design. Here is a list briefly covering so of them for your reference:

1. What is a logo and what does it represent?

You have to understand the definition of a logo, its function and what it represents before you start to design one. In the eyes of BPOVIA Graphic Design Service experts, a logo is more than a symbol. Believe it or not, fonts, colour, the use of shape, and / or images can all represent a business’s image.

What is a logo supposed to do? Well, it is there to inspire admiration, recognition and trust for a business. For BPOVIA designers, it is their job to create an identity that will do its job.

Anyway, one has to get to know the definition of a logo before moving on designing one.

2. Understand the logo design rules and principles

After getting an basic idea about logo such as its definition, now you should learn about the fundamental rules and principles about logo design.

As BPOVIA Graphic Design Service team says, a logo must be: 1) describable; 2) memorable; 3) effective without colour; 4) scalable i.e. effective when just an inch in size.

3. Learn from other’s successes and mistakes

For successful logos, one example is the classic Nike Swoosh. Created by Caroline Davidson in 1971 for only $35, it is still one of the most successful logos in the history.

For not so successful logos, sometimes they are not strong, memorable and effective enough that they cannot catch the viewer’s eye. In other cases, they could just be plain bad design.

4. Your own design process should be established

Everybody has a different design process. Here is an well established method by BPOVIA designers:

1.The Design Brief

2. Research and Brainstorming

3. Sketching

4. Prototyping and Conceptualising (See Step 5)

5. Send to Client for Review

6. Revise and Add Finishing Touches

7. Supply Files to Client and Provide Customer Service

5. Learn to work with software in logo design

When you have understood the logo design process, the next thing is to learn to use your software. But here BPOVIA would like to remind you that Step 4 and Step 5 overlap, since it’s like a catch 22 situation-you can never design a logo without knowing your software or just hop on your computer directly. However, for professional designers like BPOVIA Graphic Design Service experts, the Adobe Creative Suite is a popular choice.

On the other hand, once you have got an final idea and finished brainstorming and sketching, you can go to the computer and start to digitalizing your work. Every time when you have finished digitalizing a logo, your clients may want to review the work and ask you to finish the whole project. As such, you have managed to create a knockout logo.

It will be a great honor to BPOVIA if you can make use of all the 5 tips listed above. At the same time, BPOVIA is also looking forward to hearing your thoughts and insight about logo design. Please leave us a comment as we would like to learn something from you, too.