In the last article, BPOVIA introduced one principle of graphic design. And, in this article, BPOVIA has more to say!

This principle specifically applies to drawings more than photography. “Tone and texture are very important.” said one designer in BPOVIA Graphic Design Service team, “Tone refers to shading of light and dark on an object and texture is the visual and tactile surface characteristics of an object.”

Graphic Design Principles 2 – Tone and Texture

Based on years of graphic design experiences, BPOVIA Graphic Design Service team offers a list of things that affect the tone and texture of an objects appearance. Here is the list.

1. The direction from which the light is coming. (Left, right, above, behind, or below.)
2. The intensity of the light. (Candlelight or sunlight.)
3. The type of light. (Light from the setting sun or flash.)
4. Objects standing between the light source and your subject or object. (Light passing through a thin fabric.)
5. The color and texture of the object. (A fuzzy blanket looks a lot different than a piece of granite.)

Graphic Design Principles 3 – Light and Shade

Light always travels in a straight line, but designers in BPOVIA find that the object or subject can look dramatically different depending on the location of the light. To understand this principle, BPOVIA suggests you take a series of photos of your subject start with the light source at twelve o’clock, and then take each successive photo moving the light source to each position on the clock. When you look at your photos, you will be amazed at how different your subject looks in each image. BPOVIA believes this exercise is great for anyone wanting to understand how light changes the look of a subject.

In the recent 2 articles, BPOVIA shared the 3 principles of graphic design with you, and the designers in BPOVIA Graphic Design Service team would like to share more tips associated with graphic design in future.